Hey,
After coaching and working with hundreds of 3D artists, I’ve noticed one pattern that repeats again and again.
Most of them think being good at 3D is enough.
That the better their work gets, the easier clients will come.
But here’s the truth:
Your renders might win admiration from other artists, but clients buy clarity, not art.
They want to understand how your work helps them sell more, attract attention, or save money.
And if you can’t explain that clearly, you’ll always be fighting uphill, no matter how beautiful your work is.
That’s why this newsletter exists.
Each week, we’ll unpack one piece of the business puzzle: how to find clients, price your projects, and position yourself so you’re seen as a partner, not a pixel pusher.
Next week, we’ll start with a big one:
Why your 3D skills alone aren’t enough to win clients.
– Moritz
Tiny tactical tip:
Before you start your next render, ask yourself one question:
“Why does this project exist?”
If you can’t answer that in one sentence, pause and find the reason.
Knowing the “why” behind your work is the first step to thinking like a professional, not just an artist.