"So, what do you do?"
"I'm a 3D artist. Product viz, animation, archviz, some motion design. Basically anything in 3D."
That answer feels safe. Casting a wide net, staying open to every job.
Here's what it actually does: it hands the client the job of figuring out where you fit. And clients don't do that job. They have nine tabs open and three other artists in their inbox.
The artist who says "I do everything" gets remembered as nothing.
The artist who says "I do product renders for skincare and cosmetics brands" gets remembered the moment a skincare brief lands on someone's desk.
Think about how work actually reaches you. Nobody hires from a directory of generalists. They hire the name that surfaced in their head, or in a colleague's sentence, when a specific problem showed up. "You need product viz? Talk to this guy, that's his thing."
You can't be that sentence if your position is "anything."
And I know the fear, because I had it for years. Narrowing down feels like turning away money. Every specialization is a list of jobs you're no longer offering to do.
But the wide-open version isn't keeping those doors open. It's keeping all of them equally shut. Nobody's first choice, everybody's maybe.
Being for everyone is the most expensive position there is.
It just sends the invoice quietly.
– Moritz
Tiny tactical tip:
Say your answer to "what do you do?" out loud, right now.
If it contains the word "anything" or more than two service categories, write a second version that names one type of work for one type of client. You don't have to use it yet. Just have it ready and see how it feels in your mouth.