When a project wraps up, most freelancers send a final file and disappear.
The client is happy.
The invoice is paid.
You move on.
And six months later, when you need work, you start from scratch.
There is one email that almost nobody sends, and it costs nothing to write.
You send it two to three weeks after the project ends.
It goes something like this: "Just checking in — how did the project land internally? Happy to hear if there's anything you'd want to do differently next time."
That's it.
You're not selling anything.
You're not asking for more work.
You're showing that you think past the delivery date.
Most clients have never received that email from a freelancer.
The ones who do remember it.
And when a new brief comes in three months later, you're the first person they think of.
– Moritz
Tiny tactical tip:
Open your sent folder right now. Find a project that wrapped up in the last 60 days where you haven't followed up. Write that email today. One paragraph. No pitch. Just genuine curiosity about how it went.