For two years the story has been the same.
AI is coming for your work. Cheaper, faster, good enough.
There's a detail in that story almost nobody has read properly.
On August 2nd, an EU law comes into force. It forces brands to label photoreal AI content as AI. Publicly. On the content itself.
Most brands think it doesn't apply to them. Because they misread one word.
The word is "deepfake." They assume it means fake people. Politicians, celebrities, that kind of thing.
It doesn't mean only that. And once you see what it actually covers, the whole "cheap AI" shortcut stops looking cheap at all.
I put the full breakdown in a new video: the consumer trust data, the real math for a 10M brand, and why this quietly hands the work back to us.
Watch it here → https://www.youtube.com/watch?v=n_7XnNOXhq0
Two weeks is enough time to be the person who told your clients first.
– Moritz
Tiny tactical tip:
Pick one client who has leaned on AI visuals this year.
Send them one sentence flagging the August 2nd labeling rule.
Not a pitch. Just a heads-up.
Being the person who told them first is worth more than any cold outreach.